DXNs Marketing Plan Case Study Example | Topics and Well Written Essays - 2000 words

DXNs Marketing Plan - Case Study Example This business includes dietary food supplements, beverages, personal care products, household products and water treatment system. These products are popularly known as DXN products. "Dato Dr. Lim started the business in quest of the benefits of mushroom on human health" (Corporate Information, 2009). DXN products are based on the Chinese mushroom called ganoderma which is considered the food of the immortals in Daoism. Ganoderma has long been used in traditional Chinese medicine for the treatment of such diseases and disorders as cancer and arthritis, and its bio medicinal value is now being established through a wealth of published literature. DXN uses Multi Level Marketing (MLM) or is commonly known as Network Marketing (DXN marketing, http://www.dxnmalaysia.com/) in promoting and advertising their products. Through network marketing, the rapid global expansion of DXN is recognized internationally by its vast growth of members worldwide and its amplification of footprint in key strategic locations. With over four million registered distributors worldwide, DXN is solidifying its position as the world leader in Ganoderma products (Corporate Information, 2009). DXNs high regard for quality earned the company many outstanding citations and recognitions from various health and business organizations. Since its inception in 1993, "DXN has upheld its concept of One Dragon, One World One Market and One Mind. With this powerful concept, DXN has sailed through continuous growth over the years" (Castillo 2009). DXN logo symbolizes success in business with a very strong marketing plan. Red represents fire to symbolize the company's fighting spirit to progress. Green represents trees to symbolize the dynamic growth and expansion of its market. Blue represents water to symbolize the company as the foundation for all the vigorous developments. The Red Oval symbolizes the rising sun to represent aggressiveness, single-mindedness and persistence in achieving DXNs vision. The Green Branches symbolizes Ganoderma to represent the company's strong commitments for growth and relentless striving to achieve excellence by focusing on health-based industry. The Blue Horizontal Line symbolizes the company as the power source for the impetus of business development (devinder 2007). The growth and life span of any company lies in the strength of its products. DXN products are superior health food products catering to the ever-increasing demands of this health-conscious world. The efficacy of these products alone is proven through many testimonies received from our 2.5 million consumers based worldwide. These products have benefited and helped many people. And on top of enjoying a healthy life because of DXN products, members are assured of lucrative bonuses. The assurance of an excellent product with growing awareness and steady demands, together with a committed company mission holds many promises for an investment that you can be proud of. Target Audiences (Distributors, Consumers) In every business big or small, we have our goal to achieve. Audiences play an important role in achieving this goal because "they are the important stakeholder" (Identify The Target Audience, 2009, par.1). Therefore we must clearly define our targeted